3G users now account for a third of contracts
Operating income in the first quarter of 2010 was CAD1.12 billion, up by 4% compared to the same period of 2009. A highlight of Rogers’ first-quarter report was its year-on-year wireless data revenue growth of 40%.
Wireless data services accounted for 26% of the company’s overall mobile revenues in the three-month period, whilst it activated or upgraded 348,000 gross additional smartphone devices on its 3G network during the quarter, of which approximately 35% were for subscribers new to Rogers’ wireless services.
The figures resulted in smartphone users representing 33% of Rogers’ overall post-paid subscriber base at 31 March 2010, up from 23% at end-March 2009, whilst these users generated ARPU nearly twice that of voice-only subscribers in 1Q10.
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