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MTels new multi-play strategy


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Hungary’s Magyar Telekom (MTel) is diversifying into the utilities services sector in a bid to shore up its business and retain existing customers amid the country’s steepest economic downturn for more than a decade.
Hungary’s Magyar Telekom (MTel) is diversifying into the utilities services sector in a bid to shore up its business and retain existing customers amid the country’s steepest economic downturn for more than a decade.

Under the scheme the Deutsche Telekom-backed telco will resell natural gas and electricity to its residential and business users, starting next month.

An MTel statement read: ‘It is anticipated that participation in the retail electricity and gas market will enable Magyar Telekom to retain existing, and win new telecommunication customers with attractive energy offers.’




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