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Click to Call VoIP And The Consequences For Mobile Phones
2008-02-29
What is a click-to-call widget?
This is a button that you can place on a website or social networking profile in order to facilitate phone calls. As a site viewer, you would see a button on the screen that literally said something like “click to call me”. Clicking on this button, your computer would connect you via voice to the computer that the widget belongs to. Your phones would ring and you would be able to speak to one another as though this was a typical voice call.
How the click-to-call widget relates to the mobile environment:
VoIP providers allow you to use one phone number on multiple phones. You can set up your VoIP system to send calls to your mobile phone. When someone hits the click-to-call widget on your website or social networking profile, your mobile phone will get the call. You can take the call immediately, no matter where you are, in order to have a voice conversation with someone that’s interested in speaking to you.
Why you’d use click-to-call:
There are many different reasons that people are interested in using click-to-call buttons but it boils down to the fact that these buttons encourage people to place a call to you. For businesses, this is great because it can move someone who is just browsing on a site into becoming a buyer of the product or service that the site offers. For individuals, it can frequently take relationships to the next level – moving them off of the data screen and into voice communication.
Click to call widgets and social networking:
Click-to-call widgets are particularly popular right now on social networking sites. For example, there are now Facebook applications which allow you to add a click-to-call widget on to your Facebook profile. Social networking sites are being used for both personal and business interaction and this can facilitate moving either type of relationship to a more intimate level.
Click-to-call widgets and online dating:
A specialized niche of the social networking market that is particularly involved with click-to-call widgets is the world of online dating. Many online dating sites are starting to offer this as a standard feature of their profiles. It allows people who are communicating on the site to use the button to get in touch with each other for a voice chat. Talking to someone on the phone can really help you to decide whether or not you’re going to be a romantic match. If that phone conversation goes sour, you don’t have to worry about the person continuing to call you or stalk you through your personal cell phone number. That’s because they used the button to call you and don’t have your number at all. This widget allows you to communicate with people without compromising your privacy or security.
Click-to-call widgets and business:
Click-to-call widgets are also increasingly used by businesses which want to attract a larger number of customers. Imagine that you are browsing on a website and see a product that you’re interested in learning more about. You have a quick question and don’t want to wait a full day or two for an email response. You click the button, get connected to a person via the phone and easily ask your question. That simple interaction could make the difference in whether you buy the product or move on from the website without purchasing anything.
As more and more businesses are starting to use click-to-call widgets, VoIP providers are starting to offer advanced features that appeal to these businesses. For example, eStara offers a scalable solution which allows the company to implement the click-to-call widget on a site only for those people who are looking at high-end purchases. A web user who has a question about a CD, for example, would be directed to a FAQ page whereas a user who was looking at an HDTV system would be given the click-to-call widget.
Another feature that click-to-call companies are starting to offer is tracking of customers through the click-to-call feature. A business can use the tracking system to see where customers are coming from and what type of buying history results from the calls. For example, you might use this system and find out that a majority of people who make purchases land on your site after typing the keyword phrase “make money” into a Google search engine. You can use this information to fine-tune your marketing approach.
Click-to-call providers:
Many of the major VoIP providers are starting to offer some version of the click-to-call widget. This is particularly true of VoIP providers that specialize in business services but is increasingly true of residential VoIP as well. Here are just a few of the companies that are making some real leaps in working with these widgets:
• Jajah. This VoIP provider has really been a major leader in developing and improving the click-to-call widget. The biggest news has been their partnership with VoIP provider Jangl which in turn teamed up with online dating site PlentyOfFish to offer click-to-call widgets to the online dating world. Another neat Jajah feature is that they have a Firefox extension that creates a click-to-call button for your web browser that lets you easily call any number that you see advertised on a website.
• Jaxtr. This VoIP service provider got a lot of attention before Jajah hit the stage. Their button actually says, “call me free!” which is a plus in getting new folks to give you a call.
• TringMe. TringMe lets you place your widgets on almost any site that you can customize yourself. This means that if you have a blog (whether it’s WordPress, blogger or something else), you can let people call you through it. You can also get contacted by Facebook friends and eBay buyers.
• GrandCentral. This VoIP service doesn’t get as much attention as it should which is kind of surprising considering that it’s a Google service. Their WebCall widget can be customized to some degree and you can use their online platform to block, screen and control calls.
• eStara. Although most business VoIP providers do offer something like the click-to-call widget, eStara’s system really stands out from the crowd. Their tracking services and other business features make them perfect for companies of any size from the solo entrepreneur to the big business.
• Ifbyphone. This is another business click-to-call provider. It offers a neat feature which is that the click-to-call button it has can be inserted not only into websites and blogs but also into PowerPoint presentations, pdf documents and Microsoft Word.
A seamless world
We are seeing a change in the way that we live and work today which results directly from our technological advances. A large number of people no longer sit in an office from 9-5 and then leave work for the day. Instead, they are always online and on their mobile phones, blending their personal and work lives in to one seamless way of living. Click-to-call widgets are just another new feature of technology that makes that seamlessness even more possible. People can click to call you at any time and reach you whether you’re at the office, in your home or out in the world on your mobile. The privacy of your VoIP number ensures that you can maintain your safety even as this seamlessness occurs.
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