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Future of VoIP Is All VidCon
2007-02-22

Telecommunications researcher Paul Budde has outlined an interesting perspective on the future of VoIP communications and its all about seeing not speaking.
Budde points out that when you look at Voice over IP form a purely cost perspective, the technology doesn''t really have much going for it. BAs Budde rightly says, "If they wished to, telcos could reduce their telephone costs today to below the cost of commercial VoIP services."
"That it will happen eventually is inevitable, but, since telcos are not rushing to do so, the VoIP operators have a window of opportunity," says the comms specialist.
But its video conferencing, and the failure of VoIP service providers and traditional voice telcos to address the potential of face to face communications that sets Skype and its peer to peer buddies such as MSN and perhaps MySpace that will really dictate where we head to next in the comms business, argues Budde.
It s the adoption of video service that will really sort the wheat from the chaff in future communicaitons service provider models, argue Budde. While there have been arguments about who''s the cheapest provider, or whether Skype is competitive with them isn''t really as important according to Budde.
"On a commercial level the charges from the various VoIP providers look very much the same, similar to the ‘competition'' that is taking place in the fixed voice and mobile voice markets," writes Budde.
"The real difference with Skype is that it is by far the largest free VoIP provider on the Internet and this has made it a global brand. With the security that this provides it can position itself as the unique facilitator of web-based videoconferencing," he suggests.
Skype has a unique advantage because the telcos are being so slow to explore the potential of video conferencing. The likes of Skype and MSN could grab a big share of the market before the telcos wake up to what they are missing.
"Web-based videoconferencing is presently one of the largest growth markets," writes Budde. "Pent-up demand has been building for decades. Services have been launched in the past, but both the technology and the economics failed to deliver a compelling product for users. True, the current Skype videoconferencing service is far from perfect, but it will do for the time being, and it can only improve over time."
This is where Budde thinks the real action is, not around lowering fixed or mobile calling costs, but in building and facilitating the complex and massive videoconferencing networks that are being built on the Internet.Imagine the subscription services and the advertising that you can build around these videoconferencing engines, he asks.
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