ZivVa is a provider of hosted VoIP applications looking to simplify the creation and deployment of VoIP services and OEMs; Vocalocity provides OEM software for standards-based telephony solutions. Now, ZivVa has announced it has magnified the power of its product portfolio by acquiring Vocalocity.   The combined firms, operating under the name Vocalocity—because of the market leadership position of the Vocalocity brand—will provide enterprise customers and OEM partners two powerful VoIP platforms under a single brand: an on-demand service-based platform and an OEM-driven standards-based VoIP platform.     The combination is a natural mix; ZivVa’s hosted VoIP applications for enterprises, such as its hosted PBX, complement Vocalocity’s technology, which accelerates the migration to open telephony platforms by simplifying the development and integration of VoiceXML, CCXML, SIP and other evolving standards.    “By using our hosted VoIP services as a base to go out and to find adjacent technologies, we’ve been able to significantly broaden our platform,” said Boris Jerkunica, co-founder and Chairman of ZivVa. “Our combined technologies will allow us to market two distinct and complementary VoIP offerings; a new standards based OEM VoIP platform and an application service VoIP platform.”   With the joint product set, the new company can serve both sides of the VoIP market. As a result of the acquisition, enterprise customers will be able to easily build automated voice response applications using standards-based creation and integration tools, such as the Vocalocity App Center, and run on-demand VoIP applications, like the office PBX, from a hosted services platform.    With ZivVa Office, business customers and consumers alike can access a feature-rich, hosted VoIP platform and, with Vocalocity, OEMs and channel partners have access to VoiceXML software designed specifically for open standards-based solutions.