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Increasing Growth of VoIP Services Spurs Demand in the Session Border Controller Market
2007-03-30

Demand by businesses and consumers for VoIP services, creates new requirements for advanced carrier infrastructure equipment, particularly those that control and manage voice calls, such as session border controllers (SBCs). New standards, such as IP multimedia subsystem (IMS) which is required to support advanced applications such as IPTV and wireless services, will spur growth in this market. Security is also a concern for carriers and session border controllers provide essential functions to protect a network from attack.
New analysis from Frost & Sullivan, World Session Border Controller Markets, reveals that the market accrued revenues of $ 123 million in 2006 and estimates this to reach $ 163 million in 2013, after first peaking at $ 220 million in 2009.
"Carriers are increasingly turning to SBCs as they require a dedicated device to protect critical equipment, such as softswitches and media gateways, from denial of service (DoS) and other attacks," notes Frost & Sullivan Strategic Analyst Shirley Hunt. "The next-generation infrastructure market is also largely driven by carriers� focus on reducing costs to provide high profit-margin services using IP equipment."
SBCs enable peering between IP networks thereby allowing customer traffic to pass through many segments of a network in order to connect to its final destination. SBCs help at these border connections to manage the sessions for security and quality control, translate protocols if necessary and provide seamless service connections.
These border controls are flexible enough to easily configure for different technologies. Integration of VoIP and wireless services on a variety of platforms following the IMS architecture is creating avenues for market growth.
The growing need for high-speed high-capacity sessions and security border devices is increasing the demand for stand-alone SBCs. With multimedia and wireless traffic adding enormous loads, networks require these devices to help handle various applications without degrading quality of service (QoS). They can also manage the session end-to-end, including the signaling and media QoS.
Major SBC vendors are acquiring cross-industry companies to help complete their product lines, stimulating substantial growth of the SBC market.
"However, standalone SBC vendors are facing competition from major multi-function equipment vendors", explains Hunt. "Several major stand-alone SBC vendors have been acquired by gateway and router vendors, who then incorporate the technology into their own products such as media gateways and routers, eliminating the original product."
Some SBC vendors are responding by creating products that will fit into gateway and router equipment, such as blades or software installed on a platform, which can allow them to effectively market their product by becoming a partner, rather than a competitor, to the major equipment vendors. Stand-alone SBC vendors must provide superior products to compete with major equipment vendors creating multi-function products utilizing different types of equipment. In addition, SBC vendors can expand their opportunities by creating products for the large equipment vendors.
The World Session Border Controller Markets is part of the Carrier Infrastructure subscription, which also includes research services in the following markets: media gateways, softswitches, application servers, media servers and carrier routers. All research services included in subscriptions provide detailed market opportunities and industry trends, evaluated following extensive interviews with market participants. Analyst interviews are available to the press.
Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership service and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics and demographics.
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