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Zultys Rises From the Ashes
2006-11-14
Pivot VoIP won Zultys in a bankruptcy auction at the end of October, agreeing to pay .65 million for the embattled company. Pivot VoIP will go by the Zultys name in an effort to ensure business continuity with resellers and others. The new management is not keeping Ian Milnes, who founded Zultys in 2001, and who also tried to bid at the auction for his company. Instead, Telrad Connegy’s owner and chairman, Avi Weinrib, will take over as president and CEO of the newly reorganized Zultys.
Weinrib reportedly is one of six Zultys employees working to restore Zultys operations at the manufacturer’s Sunnyvale, Calif., location.
"We are very excited about the future of Zultys and its product line, and have full faith in the engineering team and the technology,” Weinrib said in a news release. “Our actions clearly give Zultys a fresh start. … Both Telrad Connegy and Zultys Technologies will coexist independently of each other serving parallel market niches.”
The new Zultys will “step up” its relationships with resellers and distributors, the company said, but it could face an uphill battle. When news of the company’s closure spread in August, several resellers said they were switching to other manufacturers to avoid potential problems. Still, Zultys executives remain optimistic the company will fare well in its new iteration.
“Because of all of the recent developments and the positive feedback that we have received from our resellers, we have a renewed vision to further improve the product to the needs of the customers," said Vladimir Movshovich, vice president of technology for the new Zultys. Movshovich held that same title at the old Zultys.
Zultys makes VoIP systems, including the MX30 and MX250, as well as IP phones and peripherals.
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