World VoIP NewsO2 UK scraps unlimited mobile data tariffsO2 UK scraps unlimited mobile data tariffs

O2 UK scraps unlimited mobile data tariffs

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O2 UK has announced a range of new mobile data tariffs, which are most notable for abolishing the current range of unlimited downloads.
Although O2 said that the vast majority of its customers would not pay more, the move will hit the highest users who will be required to pay for usage. The new charges will apply to new customers as well as existing ones who upgrade to a new smartphone.

The change takes place just before O2 starts selling the new Apple iPhone 4, which many of its existing subscribers are expected to want to upgrade to. They will now face the choice of remaining on their existing unlimited downloads tariff, but forgoing the handset upgrade.

CEO Ronan Dunne said: "We know that customers are looking for clarity in pricing as too many offers have clauses and catches which are not easy to understand. With the wide range of Internet based services now available on mobile devices we're providing customers with generous clear data bundles that give customers freedom. This enables us to provide a better overall experience for the vast majority of customers and to better manage demand."

O2 said that based on current usage patterns, 97% of its smartphone customers would not need to buy additional data allowances, as the lowest bundle (500MB) provides at least 2.5 times the average O2 customer's current use.

New and upgrading customers will continue to receive unlimited data as a promotion until 1 October. From that date, they will be able to buy additional data Bolt Ons which include 500MB for £5 or 1GB for £10.

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