Skype Wants To Attract Your Business
Right after its eBay sale to a private equity company, Skype is now drawing rather ambitious plans for their business market. Being a successful provider of Internet communications services, for the most part via PC’s for non-business intentions, is now aiming to make advancement in the business space, and is expected to begin offering corporate subscription bundles this autumn. The bundles will consist of instruments for IT managers to integrate Skype into their existing IT and telecommunications base including a selection of Skype-ready television systems, which the company hopes corporate clients will utilize in their conference areas.
Skype is being run and based on an almost free-to-use model which makes it an interesting strategy and fascinating news. Users pay a fee of about 2.1 cents service fee for credits and upgrades to use Skype and call landline and cell phones. This strategy generated over $700 million for the company last year alone, and that’s just the consumer market. One can only guess what it could mean for Skype in terms of revenue once it penetrates into the business market.
It is not clear, though, whether Skype is prepared for corporate primetime. Skype remarks on its website that it does not provide free 911 and other emergency calling services and that it should not be thought of as a individual’s main telephone service. Skype wants to be seen and is positioning itself as a complementary service.
It is worth mentioning that audio quality of Skype calls may not be as good as landline or even other IP-based calls, contributing to latency problems or dropped packets. Surely, that is primarily due to the bandwidth restrictions of the corporate network, but still would a company be willing to endanger its hard earned image on the prospect of a worse than optimal quality communicating experience with its patrons? That is a bi question.
Nevertheless, Skype could be utilized as part of a merged communications package. After all, we all know that with the right approach, its instant messaging software as well as videoconferencing applications could demonstrate utilitarian for a business anticipating to increase its communications offerings even while being on a thinnest budget possible. The spick-and-span Skype Manager, a portal that allows IT admins oversee Skype users by branch, buy credits and look at reports on Skype usage and costs company-wide, will aid businesses handle their telecommunications tolls much better and efficiently.
The potential to get into the corporate space is out there for Skype but as we can clearly see only if it stays sane and on its feet and doesn’t try to reach the unreachable. Positioning its services as a complementary communications offering, the company just might make a huge mistake and seriously damage its position.
Let’s see what future brings, but for now as Google has just made a step to acquire Global IP Solutions as part of a new strategy to challenge Skype on all its markets it just gets more exciting.
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