World VoIP NewsTrue launches rival campaignTrue launches rival campaign

True launches rival campaign


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The Post also reported that DTAC 'officially' launched the Apple iPhone handset over its network.
The Post also reported that DTAC 'officially' launched the Apple iPhone handset over its network, with a marketing budget of THB100 million (USD3 million) to promote take-up of the device via expanded distribution channels, and with new packages launched specifically for iPhone users, including plans with unlimited internet usage.

The Telenor-backed cellco aims to sign up a minimum of 175,000 iPhone users by the end of 2010. It currently has 87,775 iPhone subscribers out of a total of 900,000 smartphone users, Pakorn said. In response, third-ranked cellco True Move – which was the first in Thailand to distribute the iPhone – has introduced a new iPhone package including unlimited data usage over its GPRS/EDGE and Wi-Fi networks.


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