World VoIP NewsVersace launches own-brand mobile phoneVersace launches own-brand mobile phone

Versace launches own-brand mobile phone


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Fashion house, Versace, in collaboration with French handset manufacturer, ModeLabs have jointly announced the launch of a Versace branded mobile phone - the Unique, which will go on sale next month.
The face of the phone is constructed from ceramic or handmade lacquers framed with an 18K yellow gold finish or 316L grade stainless steel inlay, depending on the model. The back is wrapped in leather, embossed with the Medusa head. The Versace Unique sapphire crystal screen is the largest single piece of this high-tech material ever produced for consumers.

The interior of the phone is supplied by LG Electronics.

Gian Giacomo Ferraris, Chief Executive Officer of Versace Group said: "We are excited about Versace Unique. Our team has worked well with our partners at Modelabs to manufacture a very innovative product which perfectly blends luxury materials, craftsmanship and the advanced technologies of LG. As we move forward in the development of our business, we are particularly happy to be able to strengthen the offer of luxury accessories that complement our core fashion products in line with Versace`s DNA."


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