Peter Arena, founder and owner of Kent County, chain of Arena’s Pizza restaurants in the State of Michigan, face the general growth in his business within last couple of years. Orders are coming, and all business operations are in a good shape.

He explains his achievements by hard work, commitment on product improvement, as well as new telephony system, which has enabled him to better serve clientele in all the matters. Recently, he had overhauled all communications appliances by means of Intorrent Technologies products, this company is provider of Asterisk-based Voice over IP (VoIP) phone solutions for small business. Arena’s system, the Cloud-based Intorrent Supercell, was incorporated by VanBelkum Companies, Intorrent’s Western Michigan partner reseller. The application mitigated a series of several important problems. “We were getting a lot of complaints from customers that some of the points of delivery were on some extension busier than others and they weren’t getting inside the system. If customers aren’t getting what they want, they’re calling the pizza place down the road,” said Arena. Intorrent Supercell improved the way Arena’s Pizza handles inbound call traffic. Previously, the phone system could keep on line just one customer being served, and one on hold. A third in-caller got a busy signal. It made the growth process complicated as Arena built his brand in the community. Now, his phones serve every single caller, even during the busiest periods. Customers are immediately greeted by an automated message, with callers on hold hearing confirming messaging that their order will be served shortly. “We’ve noticed a massive difference in ticket sales—everything’s going up now. We’re not missing phone calls.” Within the peak hours, Arena’s is also able to implement rollover functionality for order processing. If one restaurant gets more calls, on-hold customers are transferred to another store to order their pizza. That store enters the sale for the local pizzeria without a impediments. Intorrent’s switchboard ensures all packages of information on call handling—detailed accounts of inbound/outbound calls, amount of rings before the call is answered and call duration. “We can go onto the system and tell you how many calls we’re getting per hour, per day, per week, and see what our peak times are. And now I can schedule factual deployments around those calls.” Another useful feature is Intorrent Supercell’s fast-access call recording. Arena uses the recordings to train associates on how to handle calls as efficiently as possible. Exceptional interactions are shared with his team as reference, and conflicts or difficult customers can be assessed in the appropriate way. The recordings have resulted in a better, faster-trained workforce, he said. For restaurants with delivery options, Intorrent systems can be accommodated with the capabilities to ring cell phones as extensions. A quick configuration allows managers call associates on the road with any related guidelines. The office is anywhere, even if it’s nowhere. Darrell Hensley, Intorrent Technologies Managing Partner, said, “Outdated technology is one the primary reasons why small restaurants get tripped up in the marketplace. Intorrent’s flexible and scalable communications grow at the speed of business. You can add locations, phones, users and enterprise-grade features as you need them, and all at a small business price.”