Accenture acquires the Acquity Group

Accenture confirmed the consent to pay $13.00 per American Depositary Share, or a total of more than $300 million, for partner company. The deal is the matter of Acquity Group shareholders final confirmation, also several additional customary contractual conditions. Acquity Group ensures operational infrastructures, Web-embedded marketing, technical services to numerous of companies to improve their broadband performance and eCommerce initiatives. The deal is designed to expand Accenture's proprietary services in all the inherent sectors, where the company operates across Accenture Interactive, a prominent and sophisticated array of marketing, next generation technologies and telecommunications analytics platforms, in order to make them boost up their overall marketing appearance. The combination of Acquity Group's knowledge and expertise in eCommerce and major digital environments such as Adobe and others, covered by Accenture's worldwide delivery capability, will assist Accenture Interactive continuously deal with the most critical demands of modern CMO in the middle of a IT and cloud revolution in telecommunications projects and initiatives. Acquity Group is reported to be the second-biggest independent VoIP solutions company in the North America. It has expanded all the deployments, having an increase of almost 35 percent in annual revenues since 2011. Upon the completion of the purchase, Acquity 600 employees will be welcomed in Accenture Interactive. "CEOs and departments’ leaders are looking for a revolutionary kind of service provider that can combine the most modern operational patterns with effective analytics and making enabling technologies to cover all the demands, as well as to provide ultimate user experiences within all the channels," explained officials from Accenture. "The inclusion of Acquity Group will extend our capabilities in major sectors of digital industries and eCommerce, boosting up our leading positions in operational strategy, analytics, and marketing events. Being the innovator in eCommerce, Acquity Group is delighted to be combining efforts with Accenture, one of the biggest and impressively recorded consulting, and outsourcing organization. Therefore, combined knowledge will make us to bring up unprecedented solutions for our customers and involve the best talent in the telecommunications industry." Accenture is a worldwide known consulting, technology services and outsourcing entity, covering more than 260,000 individual customers in 120 countries. Putting together unsurpassed experience, massive capabilities within the differentiated industries, Accenture collaborates effectively with any partner, in order to help them become best-performed organizations. The company boasted net revenues of almost US$28 billion for the fiscal year 2012.